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Case Study: BD (Becton Dickinson)

How a Global Medical Technology Leader Used Skillrater for Leadership Development, Stakeholder Feedback, and Measurable Skill Progress

Industry: Medical Technology & Life Sciences·Employees: 75,000+·Focus: Leadership Development

Executive Summary

BD (Becton Dickinson), a global medical technology company, partnered with Skillrater and Best Practice Institute to implement a continuous stakeholder feedback and leadership skill-rating program.

The initiative targeted leadership competency development across senior and emerging leaders, using Skillrater's 360-degree feedback platform to collect structured skill ratings from supervisors, peers, direct reports, clients, and cross-functional stakeholders. The program produced measurable improvements in leadership effectiveness, stakeholder alignment, and skill development visibility.

The Challenge

BD needed a scalable, continuous approach to leadership development beyond annual reviews.

  • Traditional 360 feedback was episodic, expensive, and disconnected from daily work.
  • Leaders lacked ongoing visibility into how stakeholders perceived their competencies.
  • The organization needed to connect leadership development to real business outcomes and measurable skill progress.
  • Specific leadership competencies targeted: strategic thinking, stakeholder engagement, cross-functional collaboration, change leadership, talent development, innovation, and results orientation.

The Skillrater Solution

Skillrater was deployed to provide a continuous, evidence-based feedback loop for BD's leadership teams.

  • Continuous stakeholder skill ratings: Leaders invited ratings from 8–15 stakeholders across functions.
  • Skill-specific assessments: Tied directly to BD's established leadership competency model.
  • Structured feedback: 1-to-5 structured ratings paired with qualitative feedback on demonstrated skills.
  • Real-time dashboards: Showing skill trends, gaps, and progress over time.
  • Privacy-controlled profiles: Leaders owned their data and chose what to share, building trust.
  • Integrated development: Connected with leadership programs run through Best Practice Institute.
  • Agile cadence: Quarterly feedback cycles replacing stagnant annual reviews.

Leadership Competencies Assessed

Each competency was rated by multiple stakeholder groups, providing a multi-dimensional view of leadership effectiveness.

Strategic Thinking & Vision
Stakeholder Engagement
Cross-Functional Collaboration
Change Leadership & Adaptability
Talent Development & Coaching
Innovation & Continuous Improvement
Results Orientation & Accountability
Communication & Influence

Measurable Results

The implementation of Skillrater drove significant, quantifiable improvements across the leadership cohort.

18%
Average increase in leadership competency scores over 12 months
92%
Of participating leaders reported improved stakeholder relationships
25%
Improvement in stakeholder alignment scores across cross-functional teams
>85%
Feedback response rates, compared to 50–60% industry average for traditional 360s
Time-to-insight reduced from 6 months (annual review) to continuous real-time access.

Key Takeaways

  1. Continuous feedback produces better outcomes than episodic reviews.
  2. Stakeholder-sourced skill ratings provide richer, more actionable data than manager-only assessments.
  3. Tying skill ratings to specific competency models creates alignment between individual development and organizational goals.
  4. Leader-owned skill profiles increase engagement and accountability.
  5. Integrating feedback with development programs accelerates skill growth.

From This Case Study to Today's Skillrater

The insights from enterprise deployments like BD significantly shaped Skillrater's evolution. Today's platform applies these exact same principles — evidence-based skill assessment, multi-source validation, and actionable development guidance — in a modern, self-service format accessible to both individuals and entire organizations.

Learn more about our history, or see how we help individuals rate their profiles and employers analyze their talent signals today.

See how Skillrater can work for your organization.